Rather than just being known for its beautiful beaches, Florida may soon be considered a hotspot for medical tourism. The Florida Senate just passed a bill that would market Florida as a destination for medical procedures setting aside $3.5 million in state funds to market medical facilities.
The bill also asks hospitals and other health care providers to submit proposals for involvement in the promotion. These types of partnerships are already happening in parts of the state, for instance, the Miami Convention and Tourism Bureau is currently partnering with seven area hospitals to provide what is called “medical excellence with a tropical flair.”
The bill now goes to the House for consideration. It promotes national and international awareness of the qualifications, scope of services, and the specialized expertise of health care providers in Florida.
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